Simmons Bank Inks Naming Rights Deal for Plaza at Dickies Arena
Simmons to Become Official Bank Partner for Arena and Fort Worth Stock Show & Rodeo

Fort Worth, Texas – Trail Drive Management Corp. (TDMC), the not-for-profit operating entity of Dickies Arena, and the Fort Worth Stock Show & Rodeo announced a new partnership with Simmons Bank. The financial institution will become the official banking partner and naming rights holder for the Simmons Bank Plaza and Simmons Bank Pavilion at Dickies Arena, as well as a major sponsor of the Fort Worth Stock Show & Rodeo.

“For 116 years, Simmons Bank has made it a priority to uplift the communities where we live, work and play, and we are extremely proud to partner with the City of Fort Worth, the team at TDMC, and the Fort Worth Stock Show & Rodeo to help bring this new and exciting entertainment center to life,” said George Makris, chairman and CEO of Simmons First National Corporation. “All of us in the Simmons family are certain this venue will not only add to the quality of life in and around Fort Worth but will also have a lasting economic impact on the entire region.”

The Simmons Bank Plaza, located on the east side of Dickies Arena, can accommodate up to 3,000 guests and will host a number of events throughout the year, including pre-event parties and fan festivals. Additionally, the Simmons Bank Plaza will become the new home to the Fort Worth Stock Show & Rodeo’s Bud Light Roadhouse, a live music venue, as well as The Corkyard, a new destination where Stock Show guests can enjoy a wide selection of award-winning wines served by the glass.

“The Simmons Bank Plaza provides another layer of entertainment for guests coming to Dickies Arena,” said Matt Homan, president and general manager of TDMC. “The plaza will be home to activities before and after many of our major events, and it offers one of the best views of downtown Fort Worth. We are excited to have Simmons Bank as one of our founding partners, and we look forward to working together to create incredible community experiences.”

“Simmons Bank’s involvement with the Fort Worth Stock Show & Rodeo provides us a tremendous partner to advance our objectives of helping educate youth and enhancing the Will Rogers Memorial Center for the benefit of the people of Fort Worth and North Texas,” said Stock Show President and General Manager Brad Barnes. “We’re very grateful for their support and look forward to their engagement for many Stock Shows to come.”

Since its founding in 1903, Simmons Bank has ensured a rich tradition of giving back to the communities it serves. After stepping into the Fort Worth market, the trusted financial advisor looked to partner with community assets to best communicate with future customers in an immediate and impactful way.

“The local Simmons Bank team has deep roots in this community with 12 Tarrant County locations and over 200 associates,” said Terry Smith, president of the North Texas Division of Simmons Bank. “This partnership is a reflection of our commitment to the future of this community and one of its most cherished institutions, the Fort Worth Stock Show & Rodeo. We are honored to be a major sponsor and banking partner for this venue and this event that means so much to so many.”

Dickies Arena will bring a wide variety of programming to Fort Worth, including major concerts, family shows, sporting events and community events. Beginning in 2020, Dickies Arena will be the home to the Fort Worth Stock Show rodeo performances. The $540 million project will complement the current Will Rogers Memorial Coliseum, which will continue to serve as a major equestrian show arena.

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About Dickies Arena
Dickies Arena will be a 14,000 seat, spectacular multipurpose venue located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena will be owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp. The state-of-the-art arena, scheduled to open in November 2019, will host concerts, sporting events and family entertainment, and will be the new home to Fort Worth Stock Show Rodeo performances. For more information, visit

About Simmons Bank
Simmons Bank is an Arkansas state-chartered bank that began as a community bank in 1903. Through the decades, Simmons has developed a full suite of financial products and services designed to meet the needs of individual consumers and business customers alike. Simmons has grown steadily to approximately $17.9 billion in assets (as of June 30, 2019) and today operates more than 200 branch locations throughout Arkansas, Colorado, Illinois, Kansas, Missouri, Oklahoma, Tennessee and Texas. Simmons is the subsidiary bank for Simmons First National Corporation (NASDAQ: SFNC), a publicly traded bank holding company headquartered in Pine Bluff, Arkansas. For more information, visit

About Fort Worth Stock Show & Rodeo
Twenty-three days of fun-filled entertainment is on tap January 17 through February 8 at the legendary Fort Worth Stock Show & Rodeo. Order your tickets and experience part of what makes Fort Worth the most awesome city in Texas. For more information or to purchase tickets visit Dream It, Do It personifies the Stock Show’s can-do spirit and celebrates a landmark achievement; the opening of our exciting new home for rodeo – Dickies Arena. This thing is legendary®.